Digital Development Solutions is based on the conviction that to be successful, development initiatives – whether social, economic, or political – must do more than simply communicate information; they must draw on communications strategies that identify the real conditions and motivations of key actors and promote an informed dialogue among all parties. 

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Under this component DDS works diligently with clients to develop strategies that broadly cover the following:

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• Organisational/ Corporate Communication: Communicating the mission and activities of the organisation to external audiences

• Advocacy Communication:Communications outputs that support advocacy activities to influence change at the public or policy level and promote issues related to development

• Development Communication: Supporting sustainable change in development operations by engaging key stakeholders.

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The packages on offer under this portfolio include the following:

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• Communication-Based Assessments (CBA)which offer a comprehensive investigationof a situation. CBAsare a type of field research that address the what, who, and why of each situation investigated by involving all relevantstakeholders. To design an effective communication strategy, a CBA is always necessary. CBA identifies, refines, or validates the causes and differencesin the positions and perceptions of the groups relevant to the development initiative.

 

• Communications Strategy Design. This involves definingthe type of change needed and helps to select the most appropriate communicationapproach for each initiative, such as social marketing, advocacy, diffusion of information,or capacity building.

 

• Implementation of Communications Approaches. Concerning the implementation of the communicationapproaches and activities selected in the strategy and defined in the action plan.

 

• Monitoring and Evaluation.Monitoring the process of the intervention to ensure that the communication activities arebeing carried out as planned and are achieving the intended results effectively.